Email Appending: Reach more prospects effectively

By Mark Stephens, VP, eSalesData

At the time of recession every Business is striving to enhance revenue. It is very important to reach existing customers and prospects that once showed interest in your products or services. Most probably they would be more eager to hear from you and do business with you.

With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining" for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet-related challenges facing companies this year. Add the missing email address of your existing customer and prospects and communicate with them on regular basis.

In any case, the economics of email distribution tend to be much lower than the costs of a paper- or phone-based communications or trade shows. “Email Marketing” is one especially effective and efficient way to reach customers/prospects to understand how and when to use email-marketing campaigns, it's important to first understand broadly how email can help build strong customer relationships.

Over the next decade, we see a tremendous opportunity to help companies of all sizes maximize their database by adding email addresses and help them establish on-line communication with their prospects and also the most economical process of generating leads through email marketing campaigns.

Following are few of benefits of appending Emails
Enhance business process evolution support
Save on materials and handling
Eliminate retyping cost
Accelerate business processes with timely data delivery
Eliminate cost of lost data
Decrease cost of inaccurate data
Decreases the costs of data capture
Enhance data availability and reporting

Email appending is the effective way of reaching customers at your budget.