Search Engines Grow Popular With Real Estate Buyers

Mark Stephens, eSalesData

A recent survey by eSalesData Team

The metrics given above show that there has been a shift in the way that people took to buy houses. Online marketing is gradually gaining ground with today's real estate customer. The first-time buyers are younger and tech-savvy than ever, so web communication is essential, which can add a new dimension to your business. Optimizing your site for search engines is vital to reach youngsters looking for a real estate investment.

Tips for realtors – How to drive relevant traffic to your website:

Learn What Keywords That Potential Clients Are Using For A Search

It is very crucial to know the right keywords that a prospect will use for a search purpose. It has often been seen that most of the websites underestimate the significance of analyzing terms and phrases they should be focusing on. Try to know the keywords that your competitors are using. These are important things to know when choosing your own keywords for your site.

The Most Used Keywords Aren't Always the Best -- Target a Niche Market

The most popular terms do not work out always. It is important that the words should be specially targeted to your market and has the least competition. The online competition in the real market has become very steep. The big market players dominate most of the top search engine rankings, as a result using such popular and obvious keywords like "New York real estate" cannot avail top rankings to smaller corporations.

Therefore as large real estate firms and portals are focusing on greater metropolitan areas, individual agents can zero down on more targeted market.

Think of Additional Keywords

Contemplate and work out the less-competitive phrases to build your site's link popularity. More people try to extract such keywords than banking on the obvious popular ones.

Do not Target Single Keywords

Single keywords will match millions of web pages in any search engine. A prospect is aware of the fact that if he uses such keywords he will come across millions of irrelevant sites that he is not looking for. In order to be more specific they will combine two or three phrases.

A few examples of keywords will not be very effective:

Real	Properties
Estate	House
Agent	Single
Broker	Family
Realtor	Homes

Use the Longer Version of a Keyword Phrase

Always use the longer form of a keyword phrase that also contains the shorter version. For instance if you use "San Francisco real estate agent", you are also covering the shorter phrase " San Francisco real estate".

Small Businesses Bank on Online Marketing to Cope with Recession

By Rob David, Manager, Online Marketing, eSalesData, www.esalesdata.com

Internet has ushered a big change in the pattern of the businesses transactions carried out all over the world. This trend has also led to increased usage of online channels by millions of small to medium sized companies (SMEs) in the U.S. Internet marketing has thus resulted in multi-channel marketing to reach customers and prospects and increase in lead generation.

With imminent signs of recession and reports of weakened consumer spending, small businesses are seeking digital medium to provide cost-effective marketing solutions to keep business afloat and buoyant.

Going forward, it’s important to know what online pockets are leveraged by small and medium sized business for lead generation and customer acquisition. To know more, it’s paramount to understand where most of the marketing budgets are spent and how digital marketing is reshaping the way we do business and create new market.

To find the answer to this question we took a quick poll of 800 small and mid-size firms in U.S to unravel their current marketing trends.

eSalesData

The marketing poll has given us the bird’s eye view of the major online channels used by small and mid sized business. The marketing report uncovers three major marketing channels used to create market value and sustain competitive advantage.

Email Marketing:

Majority of the firms surveyed, figured email marketing as the most effective and cost-effective way to generate revenue. Targeted email marketing can circumvent spam and delivery issues and give value for the dollars spent.

Local Search Marketing:

Most small businesses do business locally within a radius of 50 miles. To tap the local market, many businesses are employing SEO tactics to distribute business content to local search platforms.

Online Vouchers/coupons:

Large number of small business is promoting business by using online discount voucher and coupons. Coupons are mostly distributed via email marketing, banner ads or web sites. Adoption of online technologies is saving small firms precious marketing. With coupon redemption rates hitting 30 percent beyond, more traders are venturing to increase in-store activity and customer interactivity.

Conclusion:

It’s sure, 9 is going to be challenging year for small business across U.S. With lesser marketing dollars and sluggish market trends looming ahead, the future of small business depend on how well they can succeed at innovation and execution of online marketing strategies.