Email Appending

Thought I'd steer you toward an excellent article I received today from Jeanne Jennings at Clickz.com. She covers the topic of e-mail appending. Her article explains what it is and how vendors charge for the service. You can read her full article here:

http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3527071

A few nonprofit organizations I know of have used e-mail append vendors to gain e-mail addresses from members and donors.

I agree with Jeanne on the following points regarding e-mail append:

1.) If you are going to do it, be sure that your vendor uses an "opt in" process.
2.) E-mail append is not the most cost effective way to build your list. Consider using other means first.

Have you sent a direct mail piece with a tear of response card to your full member list? Is the sign up form on your website as prominent as it can be and does it tell visitors why they should sign up for your e-newsletter and ensure them that their privacy will be respected? Do you have a line asking for e-mail on every direct mail piece you send out? Is building your e-mail list a priority at your organization?

I'd love to chat with you about building your e-mail list.

If you have used e-mail append, please share how well if worked for you. Please share what else is working well for you to help you grow your list.

Visit: www.esalesdata.com